Case Study

2BScientific

2BScientific are a leading distributor of life science reagents in the UK, Europe and worldwide. They focus on excellent service and innovative products to support scientific discovery.

Seamless citation updates

Engaging with and supporting scientists

Aligning with their commitment to supporting customer needs, 2BScientific opted to display CiteAb’s Product Citation Widget to help scientists easily access and evaluate past citations. The Widget is seamlessly embedded on their site and requires minimal upkeep.

What our partner says about CiteAb

“Amazing widget - great new design and always good communications and support from the team!”

The problem

Collecting and displaying product citations is resource-intensive for teams

Creating an attractive, user-friendly, and comprehensive record of citations for products on each webpage is a demanding task for teams of all sizes. Yet, the importance of citations in helping scientists in their workflows cannot be understated.

The solution

An intuitive citation solution for distributors

2BScientific chose to use the CiteAb widget to help display this information; they opted for the widget due to their commitment to allow customers to make informed decisions, selecting the most relevant products for their studies among many alternatives shown on the site.

As an early adopter of the redeveloped widget, they received ‘good communication and support’ from the team during the set-up process.

Key features

Citation recency is key

The most important feature of the widget for 2BScientific was the fact that it updates automatically on the product page, showing the latest publications available for each product.

By showing up-to-date product citations in a user-friendly format, 2BScientific are able to better support scientists when choosing reagents for their research needs.

View their widget

From the CiteAb Team

“2BScientific’s adoption of our Citation Widget shows how valuable it is to present researchers with up-to-date, trustworthy citation data in a simple format. It was a real pleasure to work with them as an early adopter of the tool, and to still be working with them years later.”

- Jemina Ipalibo-Harry, CiteAb