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Case Study
Bio-Techne
Novus Biologicals, part of Bio-Techne, provides an extensive portfolio of life science products to support researcher discoveries, with their focus lying in antibody-related products.
Valuable trust-indicators
Curated published images to drive sales
Novus Biologicals partnered with CiteAb to provide published images for their products, saving them the time involved in image collection, driving up conversion rates on their site and adding value for their customers.
7000+
Published images collected
99%+
Data collection accuracy rates
5+
Years of partnership
What our partner says about CiteAb
“Partnering with the CiteAb team for our published image provision has helped us to help our customers. As a result of displaying these data-rich images on our pages, we've seen an increase in our webpage engagements and conversions, ultimately helping us to drive up product sales.”
The problem
Finding peer-reviewed product images is a costly bottleneck for suppliers
Displaying data-rich published images on webpages undoubtedly provides value to researchers, feeding into measurable company benefit. Images provide strong visual evidence for product use from peer-reviewed journals, and can more specifically showcase product use in applications or species of interest for researchers. However, scouring the literature manually to find these published images is a time-consuming task for suppliers.
The solution
A long-term collaboration for streamlined image collection
In order to share this valuable insight with their customers, whilst not draining their time and resources, Novus partnered with CiteAb to provide quality published images for their products.
We’ve built a strong partnership collecting their antibody images over many years, adapting to Novus’ needs in order to create the most impact and maintain an ‘easy working relationship’.
Novus displays the readily-curated published images, cropped to the panel of interest on their website.
Highlighting images enables Novus to showcase impactful data to scientists - including validation images or images for product applications not yet tested by the company but evidenced in the literature.
The outcome
Increasing website conversion rates, retention time and researcher satisfaction
Having this data on their site to benefit researchers has led to higher conversions on their product pages, increased retention times, and greater customer satisfaction - ultimately generating a return on their investment.
From the CiteAb Team
“Our collaboration with Novus has shown how powerful published images can be when they’re made easy to access. It’s rewarding to see this work translates into better support for researchers and measurable impact for the business.”
- Rebecca Sadler, CiteAb
Related case studies
A Citation Widget to show trustworthy, relevant technical data
Scientifically accurate and engaging infographics, published images and product citations
A decade long partnership
Providing end-to-end support with an antibody market data report, published images and listing
An intuitive citation solution for distributors
Product data that updates automatically, helping customers make informed decisions
Interested in partnering with CiteAb?
Chat to the team to learn more about how our data or search engine can grow your business.
Get in touch with us
Jonathan Baron
jonathan@citeab.com
Rebecca Sadler
rebecca@citeab.com
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