Bio-Techne

Displaying data-rich published images on webpages undoubtedly provides value to researchers, feeding into measurable company benefit. Images provide strong visual evidence for product use from peer-reviewed journals, and can more specifically showcase product use in applications or species of interest for researchers. However, scouring the literature manually to find these published images is a time-consuming task for suppliers.

In order to share this valuable insight with their customers, whilst not draining their time and resources, Novus partnered with CiteAb to provide quality published images for their products. We’ve built a strong partnership collecting their antibody images over many years, adapting to Novus’ needs in order to create the most impact and maintain an ‘easy working relationship’.

Novus displays the readily-curated published images, cropped to the panel of interest on their website. Highlighting these images enables them to showcase impactful data to scientists; this includes validation images or images for product applications not yet tested by the company but evidenced in the literature. Having this data on their site to benefit researchers has led to higher conversions on their product pages, increased retention times, and greater customer satisfaction - ultimately generating a return on their investment.